17th Innovation Forum, May 28, 2018
Organized Creativity –
The innovative power of outstanding organizations and enterprises is based on the systematic and calculated use of a special resource: creativity. This was at the focus of the 17th Innovation Forum, which was attended by about 50 managers and young scientists who discussed various approaches to the organization of creativity.
Not only the business models of American high-tech giants such as Uber, Google, Amazon or Facebook are based on the resource “creativity” – companies from the “old economy” such as Siemens, Deutsche Bahn or large banks also need creativity more urgently than ever before. And no traditional SMEs or start-ups will find positive access to the economy of the future without it. The promotion of creativity, its preservation, its use, its conversion into business models – all these aspects are moving increasingly into the focus not only of industry, but also of science and research. A modified perspective is gaining ground here: Creativity is no longer merely seen as an autonomous process reserved for highly talented individuals; the creativity of the individual should rather be assessed in the context of a social processuality.
Prof. Dr. Elke Schüßler, Johannes Kepler University of Linz
Prof. Dr. Jörg Sydow, Free University of Berlin