19th Innovation Forum, June 3, 2019
Organized Creativity –
Dealing with Uncertainty in Creative Processes
At the focus of the third Innovation Forum on the topic of “Organized Creativity” was the question as to the role of uncertainty – both within companies and between organizations.
About 30 young managers, scientists and representatives of various charitable organizations discussed the current state of creativity research and took up suggestions for their own research or working routines. This involved for example the different definitions of creativity and a differentiation between creative activity and innovation. The following trends can currently be made out in the work structure of companies: The development of individuals into a team is marked by a trend that is seeing linear processes of idea generation increasingly making way for a dialectical understanding of processes. The practice of a purely results-oriented perspective is also being transformed into creativity as a social process. Conventional creativity techniques such as “brainstorming” or “design thinking” are likewise being molded into forms of organized creativity.
Prof. Dr. Elke Schüßler, Johannes Kepler University of Linz
Prof. Dr. Jörg Sydow, Free University of Berlin